NUGENIX™ Natural Testosterone Booster Tops Men’s Vitality Category Sales on


NUGENIX, a first-of-its kind mens wellness product that naturally boosts testosterone, energy and stamina, recently launched online and was GNC.coms top-selling Mens Vitality product for the month of August 2012.

Despite having only been available for a matter of weeks, NUGENIX has proven so popular, it has completely sold-out online via its exclusive web retailers. However, it is once again available in its various e-tail venues and will soon be offered in nearly 5,000 U.S.-based GNC retail locations.

The decision to launch on has definitely proven to be the right one. NUGENIX is GNCs top online seller within the Mens Vitality category despite limited launch distribution. In fact, it is a top-seller and will not even reach all their retail locations until later this month, stated Brandon Adcock, co-founder and president of Direct Digital, LLC, the developer and marketer of NUGENIX. Through our ongoing partnership that started with Instaflex Joint Support, weve been confident since day one that GNC was the ideal retail channel to educate the core consumer regarding the numerous benefits associated with every Direct Digital nutritional support product. We are thrilled with the overwhelming response and record-breaking sales NUGENIX has experienced in its first month of existence.

NUGENIX Natural Testosterone Booster addresses the biological fact that by age thirty, most men will start experiencing a gradual reduction in testosterone levels each passing year. This newly developed lifestyle regimen helps men restore bodily testosterone levels thanks to a proprietary, scientific blend comprised of Testofen, L-Citrulline Malate and Tribulus terrestris. Each of these three proven ingredients are utilized at maximum dosage levels, and as such, the result is an effective, advanced nutritional support solution that is solidly grounded in cutting-edge science.

This is a key element in terms of properly maintaining mens health, as testosterone plays a pivotal role in sexual performance, increased stamina and overall well-being. Furthermore, NUGENIX is one of the first products in its class to offer an ingestible mechanism which not only boosts free testosterone levels via healthy, natural ingredients, but it also helps increase libido, enhance muscle mass and improve overall body strength and general well-being.

NUGENIX complements the many other health and wellness products housed within the Direct Digital portfolio, including: Instaflex Joint Support, Lumiday Natural Mood Enhancement and Luminite Natural Sleep Support. To learn more about NUGENIX Natural Testosterone Booster, please visit:

About Direct Digital: Direct Digital, LLC, is based in Boston, MA and Charlotte, NC, and is a leader in the areas of product development and marketing within the health and wellness space. Direct Digital owns the NUGENIX, Instaflex, Lumiday and Luminite brands, which are distributed throughout North America and internationally, including Canada and the Middle East. For additional information, please visit

About GNC: GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty retailer of health and wellness products, including vitamins, minerals, herbal supplements, sports nutrition products and dietary programs. GNC trades on the New York Stock Exchange under the symbol “GNC and boasts more than 7,000 retail locations, 5,000 of which are based in the United States, along with franchise operations in over 50 countries. For additional information, please visit

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NUGENIX™ Natural Testosterone Booster Tops Men’s Vitality Category Sales on

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